nordamee

EXPORT PRO INC.

Doing Business in North America

THE NORTH AMERICAN MARKET

Every market is unique and offers a mixture of both possibilities and limitations. In order to be successful in a market, it takes knowledge of how to do business in the country, and familiarity with its characteristics and requirements.

This program is designed for the individual or company, who wants to initiate activities in the North American market or improve an already established activity.

This is typically a 3/4 day long program, but could be extended into a full day or "twenty-four hour" long program with more concrete practical program activities for the respective company.

Here are some of the topics we would cover:

The market and its segmentation - Where is it?
Language; both a discussion of different languages and the way you use the language.
How to do business in North America.
Where are the customers?
Industries.
The differences between doing business with USA or Canada in comparison to other countries. - What you need to do to adapt.
Consulting in North America.
Consulting from North America to a third country.
Free trade; NAFTA and in the future AFTA.
The "right" distribution in North America for subsidiaries and exporters demands, advantages, and disadvantages.
How to activate the North American organization and their sales force.
Prices, and setting prices in North America.
How to obtain market information and how to use on-line databases in your North American activities.
Summary and conclusions.

This practical program is designed to provide you with many examples. The program is suitable for both the heads of organizations as well as for a wide range of individuals who are interested in improving their skills in doing business in the North American market.

The result of the seminar will be a better understanding of the North American market - an understanding of how your organization can best approach it.

Does this sound interesting?

Contact us to obtain more details about our services. We can design a program to suit your needs!

Go to the top