TURBULENCE ON  THE STOCK AND CURRENCY MARKET!!!!

What does this have  to do with exporting and doing international business?

When "playing" the stock market, it's essential to:

1. Spread the risks

 
2. Keep  informed

The same is also true when doing business. To put all eggs in one basket (market) is dangerous. If the market collapses, or has poor performance, your business is in  trouble.

Many companies only  work on the domestic market and feel that that's enough. However, the home market may develop slowly and may also be saturated with already established companies and suppliers.

In the current market, the service life of your products is getting shorter. You need to grow.  You have to find new markets to survive and expand.

The business world of today is global. When you're looking to expand, you have to look at home as  well as overseas. However, the overseas companies are also looking. And they are  aiming at your home market and maybe even your particular piece of the cake.

The domestic market  is only a small part of the global market place. To increase your sales at home,  you have to grab a large chunk from the competition, especially if the market has already matured. To get the same amount of sales from a market 10 times your domestic size, you only need a small portion. Furthermore, that market could  have a fast development.

By expanding on a  number of markets, you only need a small piece of each. You also spread the  risks and if one country doesn't work out as well as expected, the effect on you  is minor.

Assume you're  working in 10 markets and each carries 10% of your sales. If one of those decreases by 30%, you only lose 3% of your total sales. If one drops out completely, you're still only talking about 10%.

As with your stocks, you want to keep updated. Which are the interesting stocks, and what are the  expected development of those companies. The same conditions are applicable for your international business. You have to keep yourself informed. Which markets are of interest, which economies are developing and what are your competitors doing.

 Today, there's an  enormous amount of information available. The question is only how to find the  appropriate information. One way is to use commercial online data-bases. You can  read a little bit about those on our website

www.exportpro.com

(At a later date we'll give  you more information about these).

Use the  international market as a potential for growing and for spreading your risks. It  takes time to enter into new markets but you need to do it now!! The day your  domestic market if failing you, it's already too late to look for new alternatives.

Don't let the fear of taking the step into international business stop you. Education and understanding is often a key to overcoming these obstacles. The attitude of you  and your staff will either build road blocks, or pave the road ahead of you.

Most countries welcome new products and new technologies. However, they are too often turned off by what's often perceived as an arrogant disregard for their values and  ways. Learn as much as you can about your new market!

Still hesitating?  You want to go out there but don't even know where to begin? A good international trade consultant can be of immense benefit. Services range from  advice about the next step to actually doing it all with you.

There are many options out there. Identify where you want to go and what you want to achieve. Find appropriate educational services, locate consultants who may be of benefit. (Make sure they have plenty of practical experience). Do your homework and then,  go for it. The global market is full of opportunities. Don't miss  yours!

We'll be looking for you "out there". 

Leif Holmvall

Copyright  Export Pro Inc

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TOOLS FOR  EXPORTING:

Afraid of taking the step to more international business? Join one of our upcoming seminars. (We will keep you updated as to place and time). Invite your staff to join in the seminar as well. And don't forget to add them to our mailing list!

If you'd rather have a seminar tailor-made around your company, your products, and your markets, we  can do this as well. Let us know when, where, and the scope and focus. We'll be there.

Is export skills,  experience, and training what's missing in your success? Perhaps a mentor/coach would help in the start up. Allow us to assist.

Feel free to get in  touch with us at info@exportpro.com