Newsletter
2 Back
EXPORTING
IS A MENTAL ATTITUDE.
Many
companies are reluctant to export because of all the hurdles they feel
they have to overcome. Others, while trying, do not succeed because
they don't understand the different cultures and their unique ways of doing
business.
Success
is to 80% a mental attitude and to 20% a matter of skills and the
right products.
It's
imperative for you to realize that you are the foreigner. When you
do business with another country, you're the one who needs to adapt
to new customs, tastes, cultures, management philosophies and ways of doing
business. The day you understand and adapt to your new market, you
will succeed. If you try to do business the same way as at home, using
the same techniques, the same arguments, the same price lists, etc., you
will fail. Ultimately, all business is local!
When
you understand the local culture, the local way of doing business
and adapt to this, you've achieved more than 80% of the prerequisites for
being successful in that market.
In
our book "Some Recipes for Successful Exporting" we've identified
five keys for your success in the export field.
Of
these, communication and good relations certainly play a primary role in
your success.
To
work in a global market means, among other things, the adaptation
to different environments, different time zones, different management
philosophies, different currencies, methods of payment and ethics,
different distances, climate, language, religions and, often, altogether
different terms of value.
These
are some of the keys to your entry into those countries. Keys you
have to take into consideration when doing business abroad. It applies
not only to you as an individual but to all your staff, whether it's the
receptionist, the person packing the goods, the design people or
the finance department. They will be affected by the different export policies
you need to implement. They can also influence your possibilities to succeed.
Make sure to involve them all.
Good
luck with your international business!
Leif
Holmvall
Copyright
Export Pro Inc, Toronto
___________________________________________________________
TOOLS
FOR EXPORTING:
Interested
in starting, or increasing, your export activities? Put an "export
pilot" to help you navigate to new altitudes.
Contact
us and we'll tell you more about it or visit our website and check out
"Export Office to Rent" http://www.exportpro.com
___________________________________________________________
UPCOMING
EVENTS:
"Some
Recipes for Successful Exporting". A practical seminar covering our
five keys to success. Plenty of case histories from across the world.
When:
7 pm, August 27, 1998. (Thursday)
Where:
Young Entrepreneurs Association of Ontario
5001
Yonge St, 2nd fl, Royal Bank Tower
Toronto,
Ontario, Canada
Cost:
$20 for non-members,
$5
for members (membership till end of year - $25)
To
register, contact YEA. Phone: 416-588-0908, fax: 416-532-0934 or e-mail:
yea@idirect.com |
