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EXPORT PRO INC.
Export Master for Municipalities and Counties
A SEMINAR FOR MUNICIPALITIES AND COUNTIES WHO WANT TO DEVELOP THEMSELVES AND THEIR LOCAL INDUSTRY INTERNATIONALLY.
Why do we have to change our strategies?
Not only do we compete with municipalities and counties on the home market, but we also compete globally with countries and regions from all over the world. The same is also applicable for the industry.
The different memberships in trading blocks mean that we have to activate our industries and broaden our contacts outside our country to all areas of the world.
Many companies in North America, Latin America, Asia, Europe and other territories plan to establish themselves outside their home market. Why should they then establish themselves in your municipality or even your country? For the municipalities and industry this mean that there must be goals, strategies, and arguments for establishing in your municipality and not in another municipality or country.
Aims and goals of the program.
- To activate the municipalities in becoming more international
- To increase the cooperation between the municipality and the companies
- To work out and develop specific advantages for your municipality
- To provide information and knowledge of how the municipality can communicate with the rest of the world
- To coordinate the resources and knowledge between municipalities and industry.
Method and result:
Our seminars aims to convert your ideas and thoughts into practical actions. We will work with presentations, discussions, and group work, and draw conclusions from these. We will discuss how you can build up market communication, i.e. credit checks, press releases, how to take care of foreign visitors, and also how to get foreign companies interested in establishing themselves in your area.
Decisions from the discussions and group activities will be formed into an action plan. The action plan is specific for your municipality. The final result will form a base for how you should proceed in order to become more active internationally. It is therefore important that the action plan shows what should be done and how to carry out the activities.
Highlights of program
- How to get international companies interested in establishing themselves in your municipality
- How to take care of foreign visitors.
- How the municipalities in a region can act to coordinate resources and knowledge.
- How to get the local industry more actively involved in exporting.
- How to use large amounts of information, via databases, to find the right companies for the municipalities.
- How market communication can be built up, using goals, strategies, multimedia and press releases.
This is start of a series of educational and practical seminars and work shops designed to activate the municipalities and counties in becoming more international; and at the same time increase the team work between the industry and the municipality. (E.g. how are foreign companies and investors attracted to the regions.)
Program content:
Day 1.
Session 1.
09.15 -12.15
- Introduction and background
- Today's and tomorrow's export markets
- How does the world market look today, in 10, 20 or 40 years, and what does that mean to us as a municipality?
Which trading blocks will influence us?
- What differs between domestic and international business?
- How does business work in different countries and what do we have to do in order to understand and adapt to this?
- Discussions and group work about long term goals and visions
- Dialog.
- A simulated example of a foreign company who is interested in investing in the region.
- Group work - What does your municipality have to do in order to:
Get international companies to establish themselves in your municipality. Professionally take care of foreign visitors and know how to treat them. Ensure that the different municipalities in the region shall act jointly in order to, in the best way, make their region successful on the international market.
- Group work - What can your municipality offer:
Foreign companies and investors A study of strength and weaknesses and what we need to learn Initiation of group works
12.15 Lunch
Session 2.
13.15 - 17.30
- Carrying out group work and presentations
- Summarize the final result, which should include the target and goals, and how to utilize existing knowledge and resources.
- How do other countries and municipalities sell themselves?
Examples from other countries and municipalities on how they present themselves. Samples of advertising, sales material, and video presentations from different markets. Can we learn from them?
- Based on what you can offer
- What kind of industries and investments do you want? Initiation of group work to decide what type of industries, individuals and investors you want to reach?
18.30 - 19.30 Dinner
Day 2.
Session 3.
08.15 -12.00
- How do companies and individuals proceed when establishing business abroad?
Examples from different companies and industries
- To put a profile on foreign investments
Presentation and discussion as to how companies compose their profile in order to establish foreign operations.
- How to search for new industries, investors and how to find partners for the local industry.
Use of On-line-Databases and their possibilities for the municipality to find partners for themselves and their industry, as well as controlling and investigating the potential partner
- Market communication
Some of the latest technologies used by the industry which will be useful for your municipality . Which parallels/differences can we see. What consequences will this result in for your marketing?
- Goals and strategies and how to proceed.
In order to achieve goals, there is a demand for strategies, organization, and engagement. A presentation followed by group work and discussions as to how the municipalities and industry together can organize themselves using common goals and strategies, will be provided. This will result in an activity plan which should show what shall be done and how it should be carried through. The topics below give a picture of the possible action plan.
Action plan for the internationalization of municipalities
Analysis of today's situation
- - The situation today? - The situation tomorrow?
- Strong areas? - Weak areas?
Vision
- How do you want to look in the future? What should your municipality offer?
What do you want?
Your "clients"- With whom do we want to create business?
- Industries, service companies, sub suppliers
How should we search for new companies? - What tools are available to find the right companies?
- - Within the municipality
- Within the region
- Within your trading block and the rest of the world
Strategies - How can you reach your goals?
- - Within the municipality, with other municipalities
- Together with companies, banks, newspapers, The Governments etc.
What do you need to learn?
- - Business
- Language
- Legalities
- Culture, way of doing business
How should you market yourselves?
- - Within your trading block
- Asia
- Europe
- Latin America, The old Eastern block, the new trading blocks
Action plan
- What should you do?
Who should do it?
When should you do it?
Who is responsible?
Where should you do it?
11.45 -12.00 - summary and closing
Does this sound interesting?
Contact us to discuss your needs and we will give you more detailed information and suggestions.
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