europeee

EXPORT PRO INC.

Doing Business in Europe

THE EUROPEAN MARKET

Every market is unique and offers a mixture of both possibilities and limitations. In order to be successful in a market, it takes knowledge of how to do business in the country, and familiarity with its characteristics and requirements.

This program is designed for the individual or company who wants to initiate activities in the European market or improve an already established activity. This is typically a 3/4 day long program, but could be extended into a full day or "twenty-four hour" long program with more concrete practical program activities for the respective company.

Here are some of the topics we would cover:

The market and it's segmentation - Where is it?
Language; both a discussion of different languages and the way you use the language.
How to do business in Europe.
Where are the customers?
Industries.
The differences between doing business with Europe in comparison to other countries. What you need to do to adapt.
Free trade EU and EES.
The "right" distribution in Europe for subsidiaries and exporters, demands, advantages and disadvantages.
How to activate the European organization and their sales force.
Prices, and setting prices in Europe.
How to obtain market information and how to use on-line databases in your European activities.
Summary and conclusions.

This practical program is designed to provide you with many examples. The program is suitable for both the heads of organizations as well as for a wide range of individuals who are interested in improving their skills in doing business in the European market.

The result of the seminar will be a better understanding of the European market - an understanding of how your organization can best approach it.

Does this sound interesting?

Contact us to obtain more details about our services. We can design a program to suit your needs!

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